Serenade
Studio System
Monday, 18 July 2011

¶ In the Business Section, Michael Cieply writes about the latest incarnation of the studio system in Hollywood, which is built on guanxi — personal, rather than contractual, obligation. Amy Pascal is hailed as a success even though her studio, Sony, came in fifth out of six last year. That‘s the studio system. “A nice business” would be another way of putting it. (Although we really have to see How Do You Know? now — romantic comedies are rarely financial disasters on that magnitude — $120/$50WW)