Serenade
From Tack to Equestrian
Monday, 20 June 2011

¶ Today’s obituary of Joseph Miller (93) tells a good business story: inheriting a harness-making firm in the 1940s, Miller skirted obsolescence by marketing the high quality of his goods to equestrians, who by definition are people who don’t need horses. Good to know (or maybe not): Venezuela, Colombia, Haiti and Cuba patronized Miller’s for the outfitting of their cavalries. Question: is there a US Cavalry tucked away somewhere that we never hear about? A real one, that is.