Daily Office: Vespers
Yeah, Right
Wednesday, 9 February 2011

Today’s prize for Rank Disingenuousness goes to Steven Behar, who is in litigation with Silvercup Studios about his appropriation of the name for a nearby hotel and his registration of a domain name.

Mr. Bahar, who is also known as Steven Baharestani, maintained in a telephone interview that he was not thinking of the bakery or the studio when he chose the name for his hotel.

“Somebody had suggested that name,” he said. “I’m a tennis player. I immediately thought of tennis, golf, hockey. When you win, you get a silver cup. That’s what I thought of.”

[snip]

As for why he had sought to register the Web address silvercupstudio.com — which does not lead to a live site — Mr. Bahar said his lawyer had told him not to answer questions about that.

James Barron has another Queens-side story, about an Italianate villa surrounded by hulking body shops in Steinway. (It was, in fact, built by George Steinway.) You can see it for yourself on Google Maps; it’s on 41st Street between 19th Avenue and Berrian Boulevard.