Morning Snip:
“They just have to eat.”

One of our most favorite Web sites, The Awl, is making money. According to the Times, no less. Isn’t that nice? “The owners don’t have to get rich … they just have to eat.”

Because there is no office — staff members work out of their homes — there is no office manager, no toner cartridge to replace, no lease to be negotiated, no pencils to steal. The company exists in a string of e-mails, instant messages and phone calls.

“My friends keep talking to me about how they want to start a Web site, but they need to get some backing, and I look at them and ask them what they are waiting for,” Mr. Sicha said. “All it takes is some WordPress and a lot of typing. Sure, I went broke trying to start it, it trashed my life and I work all the time, but other than that, it wasn’t that hard to figure out.”